Irish Social Media Statistics

                                             

So what are we dealing with here? 

Before taking on any marketing activity it is always useful to place ourselves in some sort of context.
Especially when you are trying to get across just how important Social Media can be for your business or your group, its always useful to have some important facts and statistics to back you up.
We all know at this stage how important Social Media is, but just how important?

Well thanks to Social Bakers, The Arts Marketeer takes a look at up to date Facebook Statistics for Ireland (2013) and gives you some important information that you can use when making strategies, plans, research, presentations and so you can seem like Social Media Pro to your mates in the pub.

Facebook and Ireland

• There are 2,225,720 Facebook users in Ireland (that's 49.6% of the Population)
• The Largest Ages Group is 25 - 34 year olds (29%)
• The 2nd Largest Group is the 18 - 24 year olds (23%)
• Females are the dominating Gender at 53% of total Irish users while Males come in at 47% of total Irish Users

Below is an infographic made by an Irish PR company named Edelman in which we can see that Facebook Users in Ireland are increasing exponentially.

So how does this help our own groups, practices, businesses or organisations?
Well for one, it gives us a framework to begin thinking about our own target audiences.

• What ages groups are we tapping in to? Keeping now in mind that a lot of the audience out there is between 18 and 35. 
• What gender are our posts aimed towards? Are you posting content and statuses that would capture a Male audience while your dominant or most engaged Facebook audience are mostly female?

We would also recommend you check out SocialBakers.com as well as take a look at the infographic above and start taking a look at how the most popular brands, companies and  personalities are marketing themselves through Facebook and perhaps you can pick up some tips and tricks along the way.

Hope that all this information puts things in perspective, and gives you some food for thought!

The Arts Marketeer